During my internship at ANCHOVY Studio Plc, Malta 🇲🇹, I was able to work on some projects such as a UX case study for the Pet & Co e-commerce website. Pet & Co is a new one-of-a-kind pet shop that would soon open it’s doors to the public. The client’s vision is focused on delivering the best care together with high quality products for their pets 🐶. Pet & Co is not only a petshop, but also a grooming salon ✂️ and veterinary clinic 🏥. The challenge was to make an online platform for all this: an e-commerce site as well as a possibility for the user to make an appointment for the grooming salon or the clinic.
Before coming up with colours, fonts and images, I need to see how different kinds of users flow through the website. After figuring out what the user wants to accomplish (and what I want the user to accomplish) I can lay out every single page.
Now it’s time to figure out what content is going to be shown on what page. I know which pages I need to be linked to other pages and I can now make sure it matches the content.